Blog
Notes on church marketing, ministry, and the tools behind them
Practical articles on church websites, communication, giving, and outreach — from the team building Shepherd Station.
November 1, 2026 · Pastor Ben Fischer
Church Visitor Follow-Up Email Templates (Ones That Sound Like a Person)
Warm church visitor email templates for first visits, return invitations and personal replies, with guidance on when to send each one.
November 1, 2026 · Pastor Ben Fischer
Google Ad Grants for Churches: A Practical Guide
What Google Ad Grants gives churches, who qualifies, the rules that get accounts paused, and whether it's worth your time.
November 1, 2026 · Pastor Ben Fischer
AI Tools for Pastors: Practical Uses and Limits
Where AI actually saves a pastor time (follow-up, communication, admin) and where pastoral judgment still has to lead.
October 21, 2026 · Pastor Ben Fischer
How Our Small Church Reached About 100 First-Time Visitors
People are looking. They just aren't finding us. Here is what we did at Riverview Church, what it cost, and what I would tell any pastor of a small church.
October 20, 2026 · Pastor Ben Fischer
What Happens After Someone Says “I Might Come This Sunday”
The ad is only the beginning. Here’s how we welcome someone before Sunday, follow up after their first visit, and help them become part of the church.